he average order value on Shopify sits around $85, but breaking into the top 20% of stores means hitting $192 or more per order. How do you get there? Not with those annoying popups that everyone hates. Instead, create natural moments during shopping that make customers think, “I actually need that too!” Whether you’re selling handmade jewelry or premium pet supplies, the secret is suggesting complementary products that genuinely enhance what shoppers already want. You’re not pushing for more sales—you’re helping customers complete their purchases with everything they might need.
Let’s explore some surprisingly simple ways to boost your AOV while keeping the shopping experience smooth and pressure-free!
What is Average Order Value and Why Does It Matter?
Average order value (AOV)represents the average amount spent each time a customer places an order in your store. You can easily calculate it using this formula:
AOV = Total Revenue ÷ Number of Orders
For example, if your store generated $10,000 from 200 orders last month, your AOV would be $50.
